OBJECTIVE:

KK Communications were hired to launch the world’s first breathable cocktail cloud and the first British Museum of Food from Bompas and Parr. Bompas & Parr are leaders in the field of flavour-based experience design, culinary research, architectural installations and contemporary food design.

APPROACH:

We ensured that the press were well informed of the new opening by targeting key press such as: The Evening Standard, Metro, Daily Mail, Al Jazeera, CNN and The Sunday Times etc.

RESULTS:

KK achieved blanket coverage across the entire media spectrum, from online to broadcast which resulted in tickets selling out within an hour of going live and ensuring that both events were booked up for six weeks in advance.