KK Communications were retained in 2017 to launch London’s first ever Cheese Street N1, hosted by London Farmers’ Markets. Launched as a weekend long one off event at the iconic Chapel Market, Cheese Street N1 aimed to raise awareness of the Islington Farmers’ Market and London Farmers’ Markets as a whole.
KK created a campaign to ensure the word was spread about the launch of London’s first street dedicated to cheese and ensured key messaging was communicated. KK hosted a cheese brunch attended by key press and top influencers before the market opened and created Instagrammable areas for photo opportunities.
KK secured excellent press coverage in key titles including tier one media such as: Evening Standard, Time Out, Conde Nast Traveller, The Slice by Metro and The Nudge. Coverage resulted in a total outreach of 22,279,869.View Client Website