OBJECTIVE:
To build a profile for Dickie’s Bar as one of Mayfair’s best bars and build awareness and anticipation for it in London, ensuring a high demand for reservations from the moment it launched last summer.
APPROACH:
Positioning it as a unique collaboration between world-class mixologist, Greg Buda (The Dead Rabbit, New York) and acclaimed Irish chef, Richard Corrigan, KK successfully launched Dickie’s with a well-attended press preview, ongoing reviews and creative cocktail ideas.
RESULTS:
We achieved high profile coverage in print, online and top Instagram accounts, including Food & Travel Magazine, ES Magazine, The Daily Telegraph, Vanity Fair, Bloomberg and an appearance on Channel 4’s Sunday Brunch.
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