OBJECTIVE:

KK Communications were brought on to launch and sustain interest in the ten-week sparkling wine pop up in Soho, making it the ‘must visit’ place of the summer.

APPROACH:

KK created a target list of achievable media within the time scale and invited them in to enjoy the experience. Focusing on the product, a sparkling wine bar inspired by the vibrant and sociable food and drink scene in the backstreet cava bars of Barcelona, we successfully communicated Fiz’s story to the press.

RESULTS:

Fiz was featured in a large number of print and online publications as well as on a variety of influencer blogs and Instagram accounts including: BuzzFeed, Emerald Street, Elle, Esquire, Evening Standard, London Food Babes, Olive Magazine and Time Out, resulting in a total outreach of 16,027,382,199.