OBJECTIVE:

To build a profile for the Gladwins’ family run vineyard as one of the true homes of English wine, building an increase in demand for the wines in all three of their restaurants and as a product available to buy directly from the vineyard.

APPROACH:

Positioning it as an independent family-run business and an integral part of the Gladwins’ ethos of ‘What Grows Together, Goes Together’, and one of the best English wines out there. “Who needs champagne when you have English sparkling?” was a main drive for the campaign. We arranged a guided press trip with the family to the vineyard in summer 2016 when the vineyard was in full bloom.

RESULTS:

Achieved high profile coverage in print, online and top Instagram accounts including Easyjet Magazine, Countryside Magazine, Foodism and Sheerluxe.

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